Developed for Yogis, by Yogis; Kin is the brainchild of long time Yoga instructor Laura. Here's how the Kin story began in her own words;

Laura

How did the Kin concept come about?

"There simply weren’t any Yoga mats on the market I enjoyed (and I had been trying to find one since my Yoga teacher training in India, 2010…). At first my aim was simply to create a mat that whose functionality would blow all the other mats out of the water.

I wanted to make a mat my Yogi peers would love, one that would improve and inspire our practice, and one that wasn't a basic product for a mass market, but actually tailored for function, movement style, and comfort. I knew there had to be something really special about my mat creation.

The final Kin concept came to me randomly one day when I forgot my Yoga mat at home and had to teach a class using my oversized cashmere scarf as a sort of Yoga ‘rug’ and had the most enjoyable child’s pose ever! That was when I realised I wanted my mat to feel great. I wanted it to mimic that delicious sensation you get with textiles like cashmere against the skin. AS WELL AS having great functionality.

My Kin mat is now my own beautiful little sanctuary of comfort and positive vibes, and it makes SUCH a big difference to my practice!" 

What Inspires the designs?

"My mat is something I look at a lot, I use it a lot, I carry it around town a lot, it’s not just for my Yoga practice but also Pilates and general fitness too; I wanted it be eye catching and inspiring, like my workout gear. I wanted to create styles that speak to these Yogis as individuals, not as a mass market, which is how the different styles in our unique collection came about".

Why run live Kin-d events?

"I’ve always run Yoga pop-ups and stuff, but I wanted to create a more interesting series of networking events and talks with the aim of supporting and inspiring young entrepreneurs and women in business. Had I had access to more local networks, tribes and inspiration, I might have started Kin many moons ago!

Plus events can be a great way to fundraise for the charities we support - people expect that modern companies to have a strong ethical and social conscience, and I agree!”.

Anything else about Kin we should know?

“Not really, it’s a pretty simple concept, but just to let you guys know, when you buy from a small creative company like Kin, you make someone feel good and joyful! I love and appreciate you, my Kin customer community, so thank you!

I really hope you enjoy your Kin mat as much as I do!

From your Kin,

Laura”